During my workshops, I teach the participant to recognize and analyse the world of diverse consumer groups. I work with the modules Knowledge and Practice.

During my workshops, I teach the participant to recognize and analyse the world of diverse consumer groups. For example, which global social and political developments (drivers) determine their behaviour. The important thing is to identify and deploy a strategic knowledge of trends. The techniques the participant learns help him to translate trends into specific actions when concepts, products or communication are involved.

In order to bring the participant on, I work with the modules ‘Knowledge and Practice’:

• Knowledge, the fundamental knowledge of trends and the way in which they work
• Practice, the translation of knowledge and signals / ideas into concepts and products

In order to stimulate product-oriented or concept-oriented thinking, I set up innovation sessions. Based on specific assignments, the participant is given the opportunity to translate theory into practice. A favourite assignment is ‘Feet in the Street’. For this, we visit an area or town where trends are easy to spot, with the objective of experiencing the (participant’s own) products in practice. And to see the new developments with our own eyes, to interpret them, and to translate them into opportunities. I compile a final report of the workshop, so that the results are available for future reference.

Companies that have followed the workshops include: Arla Foods, Nederlands Visbureau (= Dutch fishing board), Nedato, Mirakuleus